Fueled by a deep belief in Essoc’s product and the power of community, I led a full-funnel content strategy that drove 60K+ monthly views, activated 100+ UGC creators, and launched a giveaway campaign reaching 20K+ new users.
In just one month, I grew Essoc’s Instagram from 4K to 60K+ monthly views by combining consistent content, UGC amplification, and community-first storytelling. A standout moment: the 4th of July giveaway, which drove 20K+ views and over 200 new followers overnight.
TikTok
From GRWM work fits to Sunday resets, I built out Essoc’s TikTok presence with a content strategy that blended creator UGC and original videos—posting 1–2x daily. Focused on post-grad routines and young professional life, I helped shape a relatable brand voice that feels more like a friend than a product.
With 13K+ monthly views, Essoc’s Pinterest became a curated hub of lifestyle-led, SEO-optimized content. I organized pins into scroll-stopping boards like “GRWM Vibes” and “Non Slip Socks” to drive discovery and reinforce the brand’s cozy, everyday aesthetic.